Marketing Manager

Marketing Manager at The King’s Fund

For over 100 years, The King’s Fund has been at the heart of improving health and care in the UK. Through our research, insight, leadership development, and partnerships, we tackle the toughest challenges in the health and care sector to create a future where everyone can live a healthier life.

We are now seeking a strategic and creative Marketing Campaigns Lead to shape and deliver impactful, audience-first marketing strategies that support both policy initiatives and commercial growth.

About the Role Marketing Manager
As our Marketing Manager, you will:

• Develop and deliver integrated marketing campaigns informed by audience insight, business intelligence, and the wider political and economic landscape.
• Collaborate closely with the Head of Marketing and Digital Communications to shape the annual marketing strategy.
• Lead multi-channel campaigns that align with brand priorities, enhance audience engagement, and drive measurable results.
• Manage budgets, external partnerships, and digital tools to maximise campaign performance.
• Optimise customer journeys and lead on flagship campaigns that inspire action and support organisational goals.
• Act as a confident communicator and cross-team collaborator, ensuring marketing strategies are understood and embraced across the organisation.
• Support and mentor your team, fostering a culture of innovation, high performance, and continuous improvement.

What We’re Looking For as a Marketing Manager

• A proven background in strategic marketing and campaign management.
• Strong digital marketing skills with experience using martech tools.
• Excellent communication and leadership abilities.
• A results-driven mindset with a passion for storytelling and audience engagement.
• Experience in managing people, budgets, and partnerships effectively.

Why Join The King’s Fund?
At The King’s Fund, you’ll be part of an organisation with a powerful mission to improve health and care for all. This role offers the opportunity to work on meaningful projects that drive social impact, while developing your expertise in a supportive and collaborative environment.

We offer a hybrid working model to support flexibility and work-life balance. Staff are expected to spend a minimum of 40% of their time in our central London office, with the option to work remotely for the remainder.

👉 If you’re passionate about delivering innovative campaigns that make a real difference in society, we’d love to hear from you.

Head of Campaign at Shakespeare Globe Job